Thirty products in five areas and nine families. Start from what you need to get done, or from what you can open today.
Optional: tell us your market and the kind of organisation you are, and the examples will use your figures.
Configure a demonstrationEvery product, in five areas and nine families. Choose an area for what you need to get done, a family for the kind of capability, or search. · 30 products
Help customers return to the right pack, not just the next promotion.
Example: A customer who bought a data pack every month for a year has bought nothing for six weeks.
22 decision definitions
SoftwareRuns end to end
Acquire the customer who is still there in ninety days, not the sale that leaves with the incentive.
Example: A prospect has been qualified through a dealer.
14 decision definitions
SoftwareRequirements discovery
Sell the pack that fits, not the one that renews by habit.
Example: A customer keeps renewing a monthly pack and uses a third of it.
30 decision definitions
SoftwareInteractive preview
Give a customer with no credit a safe way back online.
Example: A customer's data has run out.
15 decision definitions
SoftwareInteractive preview
Send the one message worth sending, and hold the rest.
Example: Three campaigns are eligible for the same customer this week.
18 decision definitions
SoftwareInteractive preview
Show the next offer the customer can buy in one confirmation, or show nothing.
Example: A customer opens the app to check their balance.
18 decision definitions
SoftwareRequirements discovery
Resolve the reason for contact before making another offer.
Example: A customer is behind on payment.
30 decision definitions
SoftwareInteractive preview
Reward what a reward can change, not what would have happened anyway.
Example: A customer has hit the points threshold the programme promised a reward for.
12 decision definitions
SoftwareRequirements discovery
Offer the bundle the customer will actually use, and make it as easy to cancel as to buy.
Example: A customer streams football every weekend on mobile data.
26 decision definitions
SoftwareRequirements discovery
Sell everyday AI access on the phone bill, in the customer's own language.
Example: A customer wants useful AI in Kiswahili or Sheng, has no card, and will not create an account with a foreign provider.
16 decision definitions
SoftwareInteractive preview
Run every AI assistant on routed, metered and audited providers, with a fallback and a human handoff already in place.
Example: A customer asks the assistant to dispute a charge.
Supports the products that carry an outcome, rather than producing one of the six itself.
18 decision definitions
SoftwareInteractive preview
Spend incentives where they earn a margin, and stop the discount that pays for a sale that would have happened anyway.
Example: A retention campaign has a budget and a list.
18 decision definitions
SoftwareRequirements discovery
Looking for something specific? Search every definition