Every definition in the operating model.
Each one names a decision, a service or a programme. Find one by name, by task, or by its identifier — then follow it to the product it belongs to.
These are definitions from the operating model. None of them is a running application, and delivery services and programmes are work people do rather than software you would be given a login to.
- Decision definitionHT-0001
Identify eligible records for cvm, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
- Decision definitionHT-0002
Identify eligible records for customer 360, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
- Decision definitionHT-0003
Identify eligible records for customer segmentation, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
- Decision definitionHT-0004
Identify eligible records for micro-segmentation, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
- Decision definitionHT-0005
Identify eligible records for customer lifecycle, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
- Decision definitionHT-0006
Rank eligible commercial or service actions for each customer, including do nothing, under consent, contact, margin and product rules.
- Decision definitionHT-0007
Rank only offers the customer can buy and the operator can fulfil, then capture order, margin and incremental conversion.
- Decision definitionHT-0008
Identify customers with a defined near-term churn risk, select only economically justified retention actions, and measure incremental saves against a holdout.
- Decision definitionHT-0009
Identify eligible records for retention, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
- Decision definitionHT-0010
Identify eligible records for win-back, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
- Decision definitionHT-0011
Identify eligible records for dormant customer reactivation, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
- Decision definitionHT-0012
Identify eligible records for customer lifetime value, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
- Decision definitionHT-0013
Identify eligible records for arpu growth, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
- Decision definitionHT-0014
Identify eligible records for upsell, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
- Decision definitionHT-0015
Identify eligible records for cross-sell, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
- Decision definitionHT-0016
Identify eligible records for prepaid-to-postpaid migration, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
- Decision definitionHT-0017
Identify eligible records for high-value customer management, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
- Decision definitionHT-0018
Identify eligible records for new customer onboarding, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
- Decision definitionHT-0019
Identify eligible records for usage growth, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
- Decision definitionHT-0020
Identify eligible records for share-of-wallet growth, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
- Decision definitionHT-0021
Use customer affordability, usage, renewal and margin data to improve recharge-to-usage conversion while controlling cannibalisation and measuring incremental value.
- Decision definitionHT-0022
Identify eligible records for customer value migration, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
- Decision definitionHT-0023
Identify eligible records for customer acquisition, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
- Decision definitionHT-0024
Identify eligible records for port-in acquisition, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
- Decision definitionHT-0025
Identify eligible records for competitor win-over, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.