Thirty products in five areas and nine families. Start from what you need to get done, or from what you can open today.
Bank or MFI
Matched on what these products do, not filed under your kind of organisation.
The prospects worth acquiring, the offer that fits them, and the channel that reaches them. · 4 of 30 products
Acquire the customer who is still there in ninety days, not the sale that leaves with the incentive.
Example: A prospect has been qualified through a dealer.
14 decision definitions
SoftwareRequirements discovery
Show the next offer the customer can buy in one confirmation, or show nothing.
Example: A customer opens the app to check their balance.
18 decision definitions
SoftwareRequirements discovery
Offer the device the customer can afford and the operator can deliver, with the whole cost shown.
Example: A customer's handset drops the network on 4G.
12 decision definitions
SoftwareRequirements discovery
Sell only the broadband that can be installed at the address, and say when it cannot.
Example: A household wants fibre.
14 decision definitions
SoftwareRequirements discovery
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