Customer Acquisition & Market Share
Acquire the customer who is still there in ninety days, not the sale that leaves with the incentive.
Example: A prospect has been qualified through a dealer.
For MVNO / MVNE: Acquisition economics, where an MVNO competes without a network to differentiate on. 14 of 14 definitions list MVNO customers among those they serve.
14 decision definitions
SoftwareRequirements discovery
