An offer a business with no marketing capability can run on its own.
A shop on the operator's network wants customers. It has no marketing team, no agency and no budget for either.
Assisted campaign creation inside the operator's own channel
A managed option where the operator runs it
No action where the business has no reachable audience
What it does
Three things it helps you decide or do.
Read the business, not a consumer profile
Verification, the account and the task come first; a business is not a segment of prepaid subscribers.
customer_id
account_type
tenure_days
active_products
recharge_30d
usage_30d
revenue_30d
last_contact
consent_status
outcome_label
Offer within scope, or say what is missing
The marketing assistant drafts and asks for approval; publishing, budget and audience policy can each stop it, and nothing goes live from a demonstration.
No consent
ineligible product
price/catalogue mismatch
contact cap
credit/fraud block
channel unavailable
control assignment
Keep the brief, the approval and the result
What was asked, what was approved and what was delivered are kept apart, so a draft is never reported as a campaign.
Decision log
eligibility snapshot
price/order response
delivery receipt
control assignment
revenue/outcome ledger
The journey
Give a small business customer marketing they can actually run
No demonstration is configured for this product yet.
Enterprise, SME and digital services teams
Step
What the customer experiences
What the operator does
The momentThe moment that started it.
A merchant wants to create demand without agency cost or customer PII.
Reads business profile and category, reachable audience in the area, spend capacity and billing state.
The decisionThe decision to be made.
Nothing reaches the customer yet.
Builds local creative, audience criteria, budget and channel plan.
The safeguardsThe conditions that stop it.
Still nothing. No action is sent until every check has passed.
KYB, content, privacy, media budget and audience policy pass.
The actionThe action that reaches the customer.
Publish the campaign through approved media and operator channels. Reaches them on Web, App, SMS, Digital media, in English, Kiswahili, Local language.
Recommends. The system that holds the right confirms, charges or provisions.
When it goes wrongRefusal, failure and recovery.
The addressable audience is too small for the campaign to be worth running.
The business is told so before spending, and offered a smaller option or none.
The resultThe change it made.
What changed for them is what is counted; nothing else is claimed.
Subscription, AI credits, media fee and evidenced conversion.
The proofThe proof anyone can check.
Can be answered for, later, from the record.
Brief, creative version, approval, spend, delivery and conversion trail.
Nothing has been observed for this product. Every line above is the record's own design intent; measurement begins in a pilot's validate stage, on your systems, with the comparison agreed first.
The business side
The change
Subscription, AI credits, media fee and evidenced conversion.
Identify eligible records for enterprise customer 360, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
/d/HT-0433
HeuriTel Enterprise Lead ScoringDecision definitionHT-0434
Identify eligible records for enterprise lead scoring, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
Identify customers with a defined near-term churn risk, select only economically justified retention actions, and measure incremental saves against a holdout.
/d/HT-0435
HeuriTel Enterprise Next Best OfferDecision definitionHT-0436
Rank only offers the customer can buy and the operator can fulfil, then capture order, margin and incremental conversion.
/d/HT-0436
HeuriTel SME Next Best ProductDecision definitionHT-0437
Rank only offers the customer can buy and the operator can fulfil, then capture order, margin and incremental conversion.
/d/HT-0437
HeuriTel SME Connectivity UpsellDecision definitionHT-0438
Identify eligible records for sme connectivity upsell, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
Use network, customer and economic data to support private network opportunity, with operator-approved actions, change controls and post-action verification.
Identify eligible records for iot connectivity growth, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
Identify eligible records for iot sim lifecycle, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
Identify eligible records for enterprise quote prioritisation, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
Identify eligible records for enterprise contract renewal, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
/d/HT-0443
HeuriTel Enterprise Service AssuranceDecision definitionHT-0444
Identify eligible records for enterprise service assurance, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
Identify eligible records for enterprise sla risk, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
Detect and prioritise enterprise fraud risk risk using bounded rules and models, then pass the signal to the authorised fraud or transaction-control system.
/d/HT-0447
HeuriTel Enterprise API SalesDecision definitionHT-0448
Identify eligible records for enterprise api sales, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
Identify eligible records for enterprise cloud cross-sell, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
Identify eligible records for enterprise cybersecurity cross-sell, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
Identify eligible records for enterprise device fleet optimisation, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
Identify eligible records for enterprise account planning, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.
Four stages, and what has to be true before the next one starts.
12-16 weeks to pilot; 2-4 additional weeks per market after reusable interfaces exist. A team of 8 roles, named in the record rather than promised.
01
Scope
One use case, one value unit and a denominator finance has agreed to. Without these there is nothing a later result can be compared against.
Confirm value unit
select use case
baseline denominator
02
Connect
The attributes mapped from your systems, and the decision and outcome interfaces working in both directions.
map attributes
integrate decision and outcome APIs
03
Validate
Eligibility agreed, a dry run with nothing sent, then a controlled pilot with a holdout that is actually respected.
build eligibility
dry run
controlled pilot
04
Operate
The live loop: decide, check, execute through your systems, capture what came back, and measure against the control.
Ingest
qualify
score
apply limits/consent
assign control
execute approved action
capture delivery and business outcome
monitor/retrain
Who does it. 1 telecom product lead · 1 CVM specialist · 1 data engineer · 1 ML engineer · 1 integration developer · 0.5 QA · 0.5 DevSecOps · 1 deployment coordinator
Four states are tracked, and each is assessed against your systems.
Readiness is assessed per client: nothing is offered as pilot-ready until your data, your integration and your authority have been checked.
Readiness
Needs client data and integration review
The client’s data and integration position.Runtime / build state
Target product definition
What exists as running software.Surface state
Not audited
Whether this product shows the entry anywhere.Client status
Not assessed
Where a named client has reached.
Next steps from here.
20 definitions sit under Enterprise & SME. The two links that matter first are the journey this page describes, and the rest of the family it belongs to.
