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Products

Sixteen canonical products

Each one is a capability an operator can buy. Every page states how far it has been taken, what proves that, and what is missing. 10 run end to end today; the rest say exactly what they are.

Run today

10 demonstrations run end to end, on your market

A journey you can run end to end on a synthetic dataset for your market, today. Synthetic data, disconnected from any operator system.

  • 10 · Runnable demonstrationA journey you can run end to end on a synthetic dataset for your market, today.
  • 1 · Configurable pilot candidateIts logic runs today inside every runnable demonstration. A pilot would configure it there; it has no journey of its own.
  • 5 · Reference and specificationDescribed in an approved specification, with what is and is not built stated on its page.

None is ready for a controlled pilot: no integration contract, data boundary or bounded cohort has been agreed with an operator for any of the sixteen.

By outcome

All 16 products. 9 are marked for MVNO / MVNE; nothing is hidden by it.

The nine families

Each family is one product a client buys, with the catalogue streams beneath it.

  • Customer Intelligence

    One decision-ready view of a customer: identity, context, usage and the audience rules that include or exclude them.

    • Product 01

      Customer Intelligence

      Runnable demonstrationintegrated workflow

      One decision-ready view of a customer — identity, context, usage and the audience rules that include or exclude them — so that teams stop producing different answers to the same question from CRM, billing, charging and consent systems.

      For MVNO / MVNE

  • Decisioning and Next Best Action

    Rank the next action against eligibility, value and customer consequence — including the decision to do nothing.

    • Product 02

      Decisioning and Next Best Action

      Runnable demonstrationintegrated workflow

      Receive a versioned customer context rather than rebuilding customer intelligence, and return one permitted customer action — including no action — with the policy checks and the reason recorded.

      For MVNO / MVNE

  • Journey Activation

    Carry an approved decision to the customer through app, messaging, USSD, voice and the care desk, and bring back a receipt.

    • Product 03

      Journey Activation

      Runnable demonstrationintegrated workflow

      Convert an approved, policy-valid decision into an operator-controlled customer journey, with reusable orchestration across SMS, RCS, WhatsApp, email, push, app and USSD.

      For MVNO / MVNE

  • Experimentation and Value

    Separate what changed from what would have happened anyway, using holdouts, baselines and margin rather than before-and-after totals.

    • Product 04

      Experimentation and Value

      Reference and specificationUI-only

      Determine whether an intervention caused a worthwhile result, through experiment and holdout design rather than by attributing every change to the last action taken.

      For MVNO / MVNE

  • Offer, Pack and Pricing Intelligence

    Design and price what is offered: packs, allowances, validity, recharge, devices, content and roaming.

  • Network Intelligence and Open Gateway

    Turn network capability into something an enterprise can call: CAMARA-aligned APIs, quality, location and investment insight.

    • Product 07

      Network Intelligence and Open Gateway

      Runnable demonstrationintegrated workflow

      Translate approved network signals into product and customer context, and turn network capability into API products enterprises can buy with operator policy and commercial control intact.

      For MVNO / MVNE

  • Revenue, Risk and Assurance

    Protect money and identity: leakage, fraud, credit, charging, reconciliation and settlement.

  • Partner and Delivery Operations

    Run the work and the ecosystem around it: partners, commerce, enterprise, government, field operations and delivery teams.

    • Product 08

      Partner and Delivery Operations

      Reference and specificationUI-only

      A governed operating layer that qualifies and onboards technology, channel, content, AI, API and delivery partners, and monitors SLA, risk, incidents and accountable ownership.

      For MVNO / MVNE

  • AI and Governance

    Operator-branded AI services, and the controls around any agent: approval, reason codes, intervention and evidence.

    • Product 09

      AI and Governance

      Reference and specificationUI-only

      Register approved models, providers, regions and tasks, and hold every AI system to an evaluation release, a deployment decision and a named accountable owner.

      For MVNO / MVNE

Delivery and platform services

Engagements and the shared foundation beneath the nine families. They declare no catalogue family, so no outcome or organisation type is derived for them.

  • Product 10

    Opportunity and Data Readiness Sprint

    Reference and specificationdocumented

    A bounded, fixed-duration assessment that converts one operator problem into an evidence-backed pilot decision, with the problem and its accountable outcome defined first.

  • Product 11

    Excel-to-Simulation Product Studio

    Configurable pilot candidatedeterministic demonstration

    The shared workbook-to-simulation foundation: a product-specific template and field dictionary, synthetic example data, secure upload, validation and a reproducible simulation.

  • Product 12

    Telecom AI Team-as-a-Service

    Runnable demonstrationintegrated workflow

    A bounded multidisciplinary delivery team — product and telecom-domain leadership, data, AI, software, UX and delivery — building measurable increments inside the operator's boundary and handing them over.

  • Product 13

    Managed CVM and Experimentation

    Runnable demonstrationintegrated workflow

    A governed, recurring CVM capability operated jointly, converting approved customer data into measurable decisions, treatments and learning cycles while execution stays within operator-controlled channels.

  • Product 14

    Customer Care and Service Resolution Intelligence

    Runnable demonstrationintegrated workflow

    A governed service-resolution layer that assembles a customer's case context from approved sources, recommends an authorised remedy, executes through the system that owns the action, and verifies whether the problem was actually resolved.

  • Product 15

    AI Assurance, Governance and Handover

    Reference and specificationUI-only

    A bounded, evidence-led assessment determining whether an AI-enabled telecom product is safe, lawful, supportable, measurable and ready for its next lifecycle gate — beginning with an inventory of product, data, model, prompt, tool and integration.

  • Product 16

    Telecom AI Martech and Campaign Studio

    Runnable demonstrationintegrated workflow

    A governed campaign studio converting an approved commercial objective, eligible audience and valid product offer into localised, channel-ready variants, with approvals, activation handoff and measurable learning.

Beneath the products

Streams and definitions

The operating model files a catalogue of streams and definitions beneath these products. They are a subordinate layer, not products in their own right, and they have their own place in the catalogue.

Browse the definitions

Products by the problem they fit

See HeuriTel configured for your organisation

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