Managed CVM and Experimentation
A governed, recurring CVM capability operated jointly, converting approved customer data into measurable decisions, treatments and learning cycles while execution stays within operator-controlled channels.
Runnable demonstrationintegrated workflow — The stages are joined by persistence, identity and authorisation inside the platform. This does not mean integrated with an operator system.
A journey you can run end to end on a synthetic dataset for your market, today.
No campaign has been executed. Execution would remain in operator-controlled channels.
The Managed CVM and Experimentation offer runs end to end on its workbench — campaign incrementality on a sample for the organisation's market or on a workbook the operator returns. The operated service itself is not represented.
Buyer and operator
- Buyer
- Chief Commercial Officer, CVM Director, Marketing Director and Digital Director
- Operated by
- HeuriTel and the operator's CVM team jointly, with the operator approving
The result this product produces
- Operated CVM with measured learning and margin
- A prioritised commercial use-case backlog
Built today
- The Managed CVM and Experimentation offer runs end to end on /operator/workbench/managed-cvm: its workbook is registered with schema heuritel.campaign-incrementality v1 and engine v1.
app/_lib/offers/engines/managed-cvm.ts
Still to build
- Observed outcomes: incrementality is computed from the workbook's own rows, never from an operator's channel records
- The operated service — the recurring cycle, the backlog and the learning loop — has no record behind the workbench
Propositions that include this product
- Managed CVM and ExperimentationWe run your value-management engine and prove what it earned, with your team in the approval loop.
The workspace for this product
One workspace screen belongs to this product. It opens for a member of an organisation whose subscription includes it.
Sources of this description
PRODUCT_13_MANAGED_CVM_AND_EXPERIMENTATION.md§1 Paid product proposition