Revenue, Margin & Commercial Spend
Spend incentives where they earn a margin, and stop the discount that pays for a sale that would have happened anyway.
Example: A retention campaign has a budget and a list.
For MVNO / MVNE: Margin against wholesale cost, which is the MVNO's central economic question. 18 of 18 definitions list MVNO customers among those they serve.
18 decision definitions
SoftwareRequirements discovery
