Thirty products in five areas and nine families. Start from what you need to get done, or from what you can open today.
Optional: tell us your market and the kind of organisation you are, and the examples will use your figures.
Configure a demonstrationWhich customer should hear from us, with what, and through where? · 10 of 30 products
Help customers return to the right pack, not just the next promotion.
Example: A customer who bought a data pack every month for a year has bought nothing for six weeks.
22 decision definitions
SoftwareRuns end to end
Acquire the customer who is still there in ninety days, not the sale that leaves with the incentive.
Example: A prospect has been qualified through a dealer.
14 decision definitions
SoftwareRequirements discovery
Sell the pack that fits, not the one that renews by habit.
Example: A customer keeps renewing a monthly pack and uses a third of it.
30 decision definitions
SoftwareInteractive preview
Give a customer with no credit a safe way back online.
Example: A customer's data has run out.
15 decision definitions
SoftwareInteractive preview
Send the one message worth sending, and hold the rest.
Example: Three campaigns are eligible for the same customer this week.
18 decision definitions
SoftwareInteractive preview
Show the next offer the customer can buy in one confirmation, or show nothing.
Example: A customer opens the app to check their balance.
18 decision definitions
SoftwareRequirements discovery
Reward what a reward can change, not what would have happened anyway.
Example: A customer has hit the points threshold the programme promised a reward for.
12 decision definitions
SoftwareRequirements discovery
Sell the traveller the coverage that works where they land, before they leave.
Example: A customer has a flight tomorrow.
12 decision definitions
SoftwareRequirements discovery
Offer the device the customer can afford and the operator can deliver, with the whole cost shown.
Example: A customer's handset drops the network on 4G.
12 decision definitions
SoftwareRequirements discovery
Sell only the broadband that can be installed at the address, and say when it cannot.
Example: A household wants fibre.
14 decision definitions
SoftwareRequirements discovery
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