Business outcome
Launch and monetise digital services
Services beyond connectivity, billed by the systems you already own.
The change
Sell and run services beyond connectivity, billed and entitled by the operator's own systems.
- Who is accountable
- Chief Digital Officer, VAS, Partnerships
- Written for
- Telecom Operator, MVNO / MVNE, eSIM Provider, Bank or MFI
Journeys that serve it
- Sell everyday AI access on the phone bill, in the customer's own languageDigital services, product and partnerships teams
A customer wants useful AI in Kiswahili or Sheng, has no card, and will not create an account with a foreign provider.
A service the customer can pay for on their balance, in their language, is a digital service the operator sells rather than one it watches others sell.
The subscriber's own screen. The operator-side decision journey is not yet runnable.
- Help a customer with no credit get back onlinePrepaid, digital channel and commercial teams
A customer's data has run out. They cannot browse, cannot reach the app, and have no credit to buy more.
An emergency allowance, a data-free portal and carrier billing are digital services the operator already runs; this is where they earn their keep.
A pilot's requirements are specified: the data, the authority and the consent design.
- Give a small business customer marketing they can actually runEnterprise, SME and digital services teams
A shop on the operator's network wants customers. It has no marketing team, no agency and no budget for either.
A shop that can brief, approve and pay from its phone is a business customer buying a digital service, not just a SIM.
A pilot's requirements are specified: the data, the authority and the consent design.
- Help a traveller choose coverage that works where they landRoaming, eSIM and travel product teams
A customer has a flight tomorrow. Their phone supports eSIM. Last trip, they turned data off at the border and bought a local SIM at the airport.
Roaming packs, day passes and eSIM plans are digital services the operator's own systems sell and activate, at the moment the traveller needs them.
A pilot's requirements are specified: the data, the authority and the consent design.
- Offer a content or gaming bundle the customer can actually useDigital services, content and partnerships teams
A customer streams football every weekend on mobile data. A sports pass would save them money. Their plan does not include the partner app, and the pass cannot be cancelled from the app.
Content, sports and gaming bundles are the digital services beyond connectivity the operator sells with partners, billed by systems it already owns.
A pilot's requirements are specified: the data, the authority and the consent design.
- Estimate who will repay, and let the lender decideMobile financial services, bank and MFI credit risk teams
A wallet customer asks for a small loan before payday. The lender holds an approved, purpose-limited view of their operator and wallet history, and has to answer in seconds.
A wallet that lends what its customer can repay grows with the customer; one that lends what they cannot loses them both.
No demonstration is configured for this journey yet.
- Match a job seeker to a vacancy they chose to be seen forOperator foundations, CSR teams and employment agencies
A verified employer lists a vacancy. Two hundred programme members with a matching skill have consented to be matched, in three languages.
A programme that can say who it reached, who was placed and who stayed employed is one an agency and a foundation can fund again.
No demonstration is configured for this journey yet.
- Settle with a partner from the record the customer was billed onPartnerships, digital services and finance teams
Month end. The partner's statement says forty thousand activations. The operator's billing says thirty-eight. The revenue share is due on Friday.
A partner settled without dispute stays on the operator's bill; one settled from a different record leaves.
No demonstration is configured for this journey yet.
- Put one decision live on the client's systems in ninety daysOperator CTOs, transformation leads and the integrators they work with
An operator has approved one use case and a quarter to show it working. It has the systems, the data owners and the budget, and no team of its own to build it.
One decision live on the client's own systems in a quarter is what turns an approved use case into a running one.
No demonstration is configured for this journey yet.
- Fill the one role a programme is missing, for a bounded engagementOperator technology and transformation leads, and their integrators
A programme's pipelines are its critical path. The client's one data engineer is on two other programmes, and the next gate is in six weeks.
A named role with a defined remit and a handover is how a programme gets its critical path back without building a team it cannot keep.
No demonstration is configured for this journey yet.
- Hand the conversation to a person before the assistant guessesAI platform, digital service and compliance teams
A customer asks the assistant to dispute a charge. The assistant's providers are routed, metered and filtered, and none of them is authorised to decide a dispute.
An assistant that hands over cleanly is one an operator can put in front of customers; one that guesses is one it has to withdraw.
No demonstration is configured for this journey yet.
Products that answer it
- OTT, Content, Sports, Gaming & Adjacent ServicesSelect, bundle, sell and retain the right ott bundles proposition using eligibility, partner cost, entitlement and incremental margin controls.Requirements discovery
- Subscriber AI ServicesIdentify eligible records for ai assistant, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.Interactive preview
- Roaming & TravelIdentify eligible records for roaming, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.Requirements discovery
- Digital Commerce & Partner EcosystemIdentify eligible records for digital commerce, choose from approved actions including no action, execute through the system of record, and measure the agreed business outcome.Requirements discovery
Next step
A working session prepares this outcome against your own data, systems and policy, with one success and one failure and the evidence behind both.
